Amazon Ad: Round 2

My last Amazon ad ran for about a month. It was supposed to be more of a test and to learn about the process, but it seemed to be relatively successful, though so much of it wasn’t a direct 1 to 1 kind of a result. I’ve decided to take what I learned from that experience and try again.

One of the things that I noticed after the last ad finished was a drastic tapering off of sales and KU reads. Even though the sales I saw weren’t tied specifically to the ad, they were still because of the ad in a roundabout way. The improved rankings allowed me to get placements in the “also viewed/bought” sections of Amazon which got me a few reads and sales outside of the ad. Once my rankings started to sink, so did those placements, sales and reads. It was interesting to see that correlation.

The last ad run showed me which genre I needed to target. It also showed me what bid price I needed to hit to make the ad profitable. This time around, I’m going to see what kind of traction I can get if I maintain that bid price point. My goal for this round is to see if I can keep my book at a relevant rank level without veering sharply into the red on cost.

At this point, the last ad round doesn’t appear to have generated any reviews, but just because the book sold, doesn’t mean it’s been read, though. The KU reads I’ve gotten haven’t translated to any reviews yet, so I’m still hoping on that end of things.

I’m also hoping the addition of the couple of 4 star reviews I’ve gotten lately (thanks to BookSirens) will make a bit of a difference to readers willing to take a chance.

Book Sirens Listing Update

Just wanted to post a quick progress update on my listing with BookSirens. My book has been live with them for about 10 days now. I have gotten 2 readers download the book and both of them have posted reviews on both Goodreads and Amazon. For as small a range as my genre seems to have, this is a really impressive return so far. Even if I don’t get another reviewer, I’d have to say that this has been a worthwhile resource for such a small cost. Definitely something worth looking into if you are an indie author or even through a publisher and are looking to get additional reviews of your book.

For more information on how BookSirens works, check out my previous post here.

An Unexpected Turn On BookSirens

An Unexpected Turn is now available for free to reviewers on BookSirens.

If you aren’t aware of BookSirens, it is a site similar to NetGalley, but not nearly as large. It also focuses on both the reviewers and the books. From what I’ve been able to see so far (and I’m REALLY new at it), most of the books offered are indie or small press.

For book bloggers/reviewers, once you establish an account, you can get review copies to read for free. It also allows you to see a stats breakdown for what you’ve read and where you fall in your reading habits if you tie into your Goodreads account. These stats and the info you put into your profile also helps authors/publishers find you to invite you to read books you might like. You can see mine here for an example.

For authors or publishers, you can list your book for a small fee and it becomes available to potential reviewers to download. This is a paid service in that you pay that initial listing fee and then another small fee per download, but the reviewers themselves are not paid. You also have complete control over the total amount of downloads when you set your book up (and can change once it is there) allowing you to control the total amount you are willing to spend. Your book is then available for a 3 month period (at least at the time of this posting) for those potential reviewers. Oh, BTW… you don’t pay for the downloads per reader when you have a reader you’ve invited to review your book download it through the link BookSirens provides the author.

Since my book has JUST gone live, I don’t have any feedback either way on how successful this is as a promotional investment, but I will be writing a follow up when this is all said and done. In comparison to other options I’ve looked at, this seems to be very reasonably priced for this type of service, so I’m hopeful.