Amazon Ad: Round 2

My last Amazon ad ran for about a month. It was supposed to be more of a test and to learn about the process, but it seemed to be relatively successful, though so much of it wasn’t a direct 1 to 1 kind of a result. I’ve decided to take what I learned from that experience and try again.

One of the things that I noticed after the last ad finished was a drastic tapering off of sales and KU reads. Even though the sales I saw weren’t tied specifically to the ad, they were still because of the ad in a roundabout way. The improved rankings allowed me to get placements in the “also viewed/bought” sections of Amazon which got me a few reads and sales outside of the ad. Once my rankings started to sink, so did those placements, sales and reads. It was interesting to see that correlation.

The last ad run showed me which genre I needed to target. It also showed me what bid price I needed to hit to make the ad profitable. This time around, I’m going to see what kind of traction I can get if I maintain that bid price point. My goal for this round is to see if I can keep my book at a relevant rank level without veering sharply into the red on cost.

At this point, the last ad round doesn’t appear to have generated any reviews, but just because the book sold, doesn’t mean it’s been read, though. The KU reads I’ve gotten haven’t translated to any reviews yet, so I’m still hoping on that end of things.

I’m also hoping the addition of the couple of 4 star reviews I’ve gotten lately (thanks to BookSirens) will make a bit of a difference to readers willing to take a chance.

Book Sirens Listing Update

Just wanted to post a quick progress update on my listing with BookSirens. My book has been live with them for about 10 days now. I have gotten 2 readers download the book and both of them have posted reviews on both Goodreads and Amazon. For as small a range as my genre seems to have, this is a really impressive return so far. Even if I don’t get another reviewer, I’d have to say that this has been a worthwhile resource for such a small cost. Definitely something worth looking into if you are an indie author or even through a publisher and are looking to get additional reviews of your book.

For more information on how BookSirens works, check out my previous post here.