WTF Amazon?!

Sharing The Indie Experience

I’m going to start this with the caveat that math and I are not the best of friends. That said, even my puny abilities to work the kinks out of math problems find this beyond screwy.

While I can say the last ad did a lot for me in some intangible ways, I didn’t make a profit off it. The purpose of attempting this finer tuned version was to try and bring back some of those intangible results with the hopes of trying to balance out the profit end of the last ad. When you are talking about the low margin you get with each book sale, you have very little wiggle room when it comes to number of clicks and cost per click before you are dropping quickly into the red for the cost of the ad overall.

Last month’s test ad generated, on average across the span of the ad, an ad associated sale for about every 5.3 clicks. This did fluctuate over time, but I still had what seemed to be regular sales. You can’t see the metrics for how many of those clicks convert to KU reads, but I also had some very regular page reads throughout the entire add. For the purposes of this comparison, I’m not even going to go into the cost of those clicks, because it is that turn over ratio that is blowing my mind at the moment.

My current ad? I’ve now had 27 clicks register so far and I haven’t gotten a single sale. I’ve also only had a single, partial KU read. That’s it. I honestly haven’t a frickin’ clue what is going on, but something definitely isn’t right. It makes it all the more odd in that my click through rate is about the same for both ads.

Anyone that is familiar with statistics can look at the numbers and probably tell you way more than my brief assumptions here, but this isn’t giving me warm feelings towards spending my precious advertising dollars with Amazon. I’ve yet to see how the math works between the two different ads and why I would be seeing such drastic differences when the set up is essentially the same. The only difference is that I focused on the single genre I was getting results in and I am not allowing up bidding, every single other aspect is the same.

I get that there are millions of tiny factors that can play into these statistics, but I cannot manage to twist them enough in my head to make my current numbers make sense. I’m really kind of ticked off and extremely frustrated at the moment.

It also has me really wondering if there is a saturation point that books reach when it comes to sales and readers. Obviously there are only so many readers on the planet, so that seems logical. Are these numbers telling me that I’ve reached my saturation point? If that is the case, then why am I still even getting clicks? That part doesn’t seem to make sense, either. The whole thing is just making my brain hurt.

For all my posts about my ads so far:

Amazon Ad: Round 2
Amazon Book Ad Progress
Indie Author: Thoughts on Kindle Unlimited

Author: TJ Fox

I am a slightly sane artist, amateur photographer, book addict, wife, mom and raging introvert. I have more hobbies than I can count, so it is beyond shocking that I manage to find time to do any of them, let alone most of them and still have time to do anything else. Of all the talents I claim, writing wasn’t one of them until my muse dropped the idea for a book on my head.

6 thoughts on “WTF Amazon?!”

  1. Something definitely seemed to change on 1st November though. I had a couple of ads, only getting hits on the lockscreen one, so did one for each book, covering different months. One campaign running through October into November and another supposed to start on the 1st (September and October has lots of views). Well, everything dropped off from the 1st Nov. No impressions or clicks of any kind. Very sudden. All I could think is that Christmas marketing campaigns have launched with people paying more money for their ads? Either way, I got nothing from it other than a new screen of statistics to look at – and hopefully some people got to see my covers and books. But I won’t be continuing with Amazon ads either.

    Liked by 1 person

    1. I think that is one of the biggest issues with most of the advertising I’ve attempted. It is all about as clear as mud and about as easy to navigate. It isn’t all that often that things make me feel utterly stupid on a general level, but trying to work out all the kinks of this is definitely one of them.

      Liked by 1 person

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