So much for the pool. Maybe later I guess. Instead, I’ve been tossing around ideas and concepts with regards to indie authors and book marketing.
I have seen a whole lot of hurdles, not just for me but for other indie authors, with regards to even getting your book in front of other people. I do recognize that this is coming from a narrow perspective and I’ve probably just not yet found the right groups or people to give me a better perspective, so this is potentially a bit skewed.
I’ve seen a lot of talk about supporting other indie authors. As I’ve mentioned before, this tends to be a bit cliquish. Authors tend to support other authors in their own genres or those they are friends with. If you don’t fit into one of those two areas, you don’t get that support (and I don’t entirely disagree with this). You also see a lot of groups dedicated to supporting all indie authors without regards to genre, but they seem to only have indie author followings.
Another side of this lovely book marketing coin is the readers, which seem to be left out of the equation. Not all authors read all genres. Some authors may not even be readers (this kind of breaks my brain but it is a truth). So why are all of these groups and support systems targeting only other indie authors? Why are they not attempting to connect those authors with readers or book bloggers who have an interest in the genres for the books they are trying to promote? Those are the ones that genuinely have the ability to get a book noticed.
If you were to look at this from just about any other business marketing standpoint, this system wouldn’t make sense. You wouldn’t cultivate support and a following for say video games among other video game manufacturers, because they aren’t going to be the ones buying your games. You would want to connect with the gamers.
That isn’t to say an indie author should not support another author, just that it kind of feels a little like barking up the wrong tree. Like that whole support system is unbalanced and energy is too heavily focused in the wrong area.
The idea that there should be some way to somehow create a group of both readers/book bloggers and indie authors and pair them together based on genre interests is something I’d absolutely love to pursue. The problem with that, for me at least, is one of the same roadblocks I have with marketing my own book. That is the lack of connections to get it all off the ground. That and I am struggling to find bloggers that are willing to even look at indie books and authors.
I’d love to find out if it is even possible or if others, from either the indie author side or the book blogger side, would even be interested in a set up like this, if they felt like it would be of use to them. If you have thoughts or suggestions, please chime in!